Introduction to Change Stewardship
Change is inevitable. Here we share some introductory thoughts about how to think about change in your organization. Check out the video below then click the button below the video to get the whole course via email!
Catch up on all our latest musings and thoughts at The Resonate Group.
Get ready for some white boarding! In our 2-day intensive we'll tee up the right conversations and decision points for you to move forward with clarity. We believe that brand clarity is the unifying foundation behind all good organizational decisions and progress. You’ll learn to infuse clarity into every decision so that you’re always advancing your mission. This experience will help you hone your understanding of who you are as an organization, where you are going, and how to get there. Topics include:
Consultation Tracks Include
- CORE IDENTITY DEVELOPMENT
- TARGET PERSONA RESEARCH AND DEVELOPMENT
- UNIQUE DIFFERENTIATOR DISCOVERY
- UNPACKING YOUR WHY
- BRAND VOICE DEVELOPMENT
- BRAND STRATEGY
- CHANGE STEWARDSHIP
Once The Resonate Group® entered my world, everything changed for the better. Those guys are thinkers!
I have a high level of respect for Kerry and the entire team at Resonate! I hired Kerry to assist me with some critical new strategy and messaging at Generis. He not only fulfilled that objective with excellence, he also helped our leadership team map out an over-arching strategic plan for executing on our vision. Kerry brought a fresh perspective with a helpful balance of creativity and practical guidance around execution. We continue to follow the road map Kerry helped develop for us and enjoy the partnership.
Working with Kerry and Resonate® on our Capture book project has been absolutely amazing. From the creative brainstorming, to implementing the right strategy, and down to the to the nuts an bolts making a dream a reality Resonate® has assembled a team of not only incredibly creative people but with the talents to make vision reality. If you have a project that you want maximum impact on I highly recommend them to you!
Kerry is a visionary thinker and brand builder for ministries. His can-do attitude, deep knowledge of ministry opportunities and obstacles, along with his heart for helping ministries reach their communication goals make him a valuable consultant.
Thanks to Kerry and his team, our company has one of the cleanest and easy to navigate website in the market place. If you need branding assistance ... give Kerry a call.
Our project met unexpected roadblocks and Resonate® was insightful, flexible and determined to resolve them. Not only are Kerry and his team professionals, they're friends.
Working with The Resonate Group® has been a joy and we will use them again. They understand us and developed an identity that perfectly reflects our ministry.
Kerry is one of those people who inspires you the moment you meet him. He helps churches clarify vision and, as he says, expand their footprint. I love that. Churches can truly benefit by his expertise and knowledge. I strongly suggest you follow Kerry if you are serious about making a difference for Christ.
Kerry is a generous leader. He's one of the sharpest minds in Kingdom-building I know, but Kerry isn't satisfied with simply being brilliant. He wants to give back. He wants to invest in the next generation of leaders. Kerry believes in people and wants to make lives better for all. This is a seasoned, genuine, humble leader. God can use a guy like this! And He is!
Kerry is an energetic and passionate businessman whose experience and wisdom are obvious after the first 5 minutes you spend with him. He is gracious, articulate, and positively exudes integrity. You can trust that Kerry will do as he says, look out for your best interests, and do whatever he puts his hand to with excellence.
A shout out to Kerry Bural and the The Resonate Group®. If you are every looking for a quality organization and team to help you with story telling, brand, or key projects to help your team be successful, please consider Kerry and his team. They were incredibly helpful in helping us with three well-produced and substantive curriculum books during a ground-up revamp. (Not just doing creative layout of curriculum, but sought to understand needs, event vision, etc.) If you are looking for a team that has a professional sensitivity to intense deadlines, no nonsense openness to feedback and inputs, and delivered exactly what they agreed to deliver, they are the group for you! Kerry is great to work with!
Kerry Bural and the team at Resonate®, are experts at helping churches clarify who they are. But, they don't stop there. They will help you develop a communication strategy and take it all the way to execution. A plan is no good if it never gets implemented. Kerry understands ministry and how to ask relevant questions to take you to the next level.
Kerry is a preceptive thinker and creative clarity coach of excellence. He consults with more than advice, he leaves tools in your hands. I recommend him as a professional who can guide leaders in your organization to greater coherence of vision and can distill your orgs high impact message. He is quick to say what he is not good at, but pulls quality relationships to the table to keep the momentum.
Not many can think both big-picture and think about minute details. Kerry effectively does both! His creative skills, marketing acumen, attention to detail and strategic think-outside-the-box mindset helped in achieving great success in several key projects I led in my organization. Kerry genuinely cares about helping you to succeed with excellence.
Working with Kerry and the team at The Resonate Group® has been a game changer for me organizationally and personally. The process they have developed is top notch and effective, but their implementation has been remarkable. As a young and relatively small nonprofit, we received personalized strategic advancement help based on our reality. The clarity our team has gained will be invaluable in the years to come.
Kerry is a passionate creative, who invests strategically in the success of his clients. He gives generously of his time and expertise, achieving excellent results. Resonate® takes customer service beyond excellent to outstanding. They came alongside and helped develop my ministry with integrity, elegance and passion.
Through Kerry's coaching, I gained clarity in the purpose of marketing, and the potential it has to affect the lives of people in a positive way. The term "marketing" can sometimes leave a bad taste in the mouths of some people—but Kerry reminded me that we are presenting the most life-giving, hope-filled message: Christ is Lord—and He deserves our best. More than a Marketing Mentor or Coach, Kerry has become a friend who has truly invested his heart into our organization and me.
Resonate's passionate commitment to excellence from initial consult to product delivery strategically optimized our ministry impact.
Kerry helped us created and execute a new marketing strategy. He also helped us create a 3- year strategic plan structure. He is very thoughtful in his questions and is able to expose weak areas that need growth. He also has a wealth of knowledge of the industry. He was able to introduce us to other vendors to use. I really enjoyed my time working with Kerry and learned so much from him.
Hiring Kerry was one of the smartest decisions of my career. Really. He brought incredible energy, insight and creativity to our needs. He is a great listener, has a keen wit, and even laughed at MY jokes. That last bit alone qualifies him as a great asset. And perhaps a little bit crazy too! If you need a creative, thoughtful counselor, who knows marketing and branding, Kerry Bural and Resonate® are the right choice.
With Kerry and the entire Resonate Group®, you get a team of folks who are committed to combining strategy with creative. To get a successful end product and something viable to work with, you need both. Having a list of creative ideas but no way to implement them doesn't help, just like a strategy filled with dull, boring tactics does no good. Resonate® gets that. They know that both must work in tandem, and they have a comprehensive approach to gain full clarity. In the end, the Resonate® delivers a detailed plan for organizations to implement with success.
Resonate® has a great ability to take a vision and quickly turn it into something tangible and functional. Their work is excellent and their solutions are simple and effective. Kerry's experience and expertise have played a huge role in the development of a ministry I will be launching this fall. I have spent the past 9 months processing and practicing the valuable insight and guidance he provided during our branding session. His input positively influenced the direction of my brand.
I hired Kerry and The Resonate Group® to create new web portal and business image package for my law practice. They were great to work with and their customer service and timing top notch. My only regret is not providing my content to them more quickly! I highly recommend Kerry and his company for a professional and great looking product!
When as Bible Publisher at LifeWay I set out to lead a revision of the Holman Christian Standard Bible (HCSB), Dr. Micah Carter and I engaged Kerry to help us think through the marketing aspects of presenting a refreshed Bible to as broad a readership as possible. Kerry provoked fresh thoughts and led us to answer important questions we had not considered. He provided a perfect starting block for a years-long process that led to the creation of the Christian Standard Bible (CSB). His influence will be felt for years to come as CSB continues to impact the world. Kerry has my highest recommendation.
Kerry has a lot of valuable experience and knowledge that really enriched the exhibit project our team was working on. His work with our team provided not only great advice on our current project, but also equipped us with new filters to think through in future projects. Kerry was great at listening and understanding our needs, while also pushing and challenging us to bigger and better ideas. Highly recommend if you need help bringing your project to the next level.
Kerry is a design, marketing and public relations expert—humble in character, focused on details and perceptive in design. Kerry is articulate, knowledgeable and on time—a leader with class, integrity and unbeatable ethics. I recommend Kerry for any art direction, public relations, coaching or difficult marketing project. Whether online, traditional or integrating the two, Kerry is Class A for the job.
Our organization hired Kerry and his team at The Resonate Group® to revamp our website. They did an amazing job and were in constant communication with us throughout the entire process, which made things so much easier. Our new site is polished, clear, professional, and eye-catching. We were very impressed with their work and their continued support of our site!
The Southern Seminary Communications Team and I have found Kerry to be a true asset. His insight, knowledge and services in the areas of branding, marketing and media have resonated with the entire Southern campus.
We had a great day with Kerry. Like a good movie, he made us laugh, he made us think and he made me cry. I highly suggest you use him.
Kerry Bural and his team are the masters at integrating web solutions with strategy, marketing and creativity.
What a joy I have had in partnering with Kerry Bural on several projects. To truly resonate with the audience, Kerry has a passion and an ability to fully understand and grasp the vision, mission and objectives of an organization that then leads to cohesive, creative communication, marketing and experiential strategies and deliverables. Discovering both a strategic thinker with remarkable creative skills is a difficult quest but Kerry has proven himself proficient in both. I found Kerry to be knowledgeable, a hard worker, passionate for excellence and a person of high integrity.
Too many times in ministry Staffs have this idea that they have to be the expert in everything organizationally. There are a few areas that most ministries need an expert to help them navigate through, and one of those areas is strategic branding in the context of your DNA. As Brand Architects, Kerry and his team at Resonate navigate through the static of ministry to help you gain clarity and intentionality of every aspect of your ministry. I recommend them without reservation to help your ministry to grow and thrive.
Kerry does truly amazing work. Kerry has the unique ability to see through the organizational fog, find the strategic imperatives, and then combine them with creative excellence to produce results that regularly exceed expectations. I highly recommend Kerry and The Resonate Group®.
Kerry Bural did a great job leading us through a branding process for Aspen Group. As a result of his leadership, we have refreshed our brand and launched an "Inbound Marketing" strategy. We are already experiencing significant impact from both efforts. Our trust in the marketplace is growing along with revenue and backlog. Kerry was comfortable to work with and brought real IP that shifted our thinking. A great guy who brought us great results.
It is always a joy to work with you. You have the unique combination of being on the bleed edge and at the same time possess the heart of a servant of God. You stand alone.
Walking with a church through needed change requires both people and branding skills. Resonate® has both.
The Resonate Group® has a servant’s heart and passion for excellence. I highly recommend them to you.
We wholeheartedly recommend The Resonate Group®. They bring their ‘A game’ and combine creativity with class.
Resonate® really helped us gain greater clarity about what we were saying and what we were trying to accomplish. Kerry helped us at a key point in our Vision 2020 strategy to reach young adults for Christ by helping us evaluate and clarify our objectives then connecting us with an amazing consultant specializing in the field. His work was invaluable in helping us move forward.
Kerry is the epitome of an executive who leads through passion and creative ingenuity. I had the privilege of speaking with Kerry and gaining invaluable training in marketing, promotion, networking, branding and creating DNA that represents the heart of my organization. I would highly recommend partnering with The Resonate Group®.
Kerry is an amazingly creative and innovative thinker. I have had the privilege many times in the past to tap into that great creative energy. We have accomplished a ton of cool projects due to his and Resonate's creative abilities.
When Kerry is placed into the mix the environment gets instantly more creative and strategic. The yield of using Resonate® is measurable results. You can't afford not to hire them.
After a two-day consult time, Kerry was able to carve a niche for our school and pull our various insights to one big vision. I was impressed by his innovative approach to marketing—not your typical, traditional plan! He uses all platforms available to implement the plan. We plan to hire him for additional work in the near future.
Kerry is vital for any organization wanting to clarify their message and resonate with their audience. Kerry's experience and expertise help organizations have a competitive advantage in the changing and morphing market. We couldn't be more pleased with our experience with Kerry and The Resonate Group®.
I've known of Kerry for several years. I now KNOW Kerry as one of our "go to" partners in our business. I've been impressed with Kerry since our first day of consulting with him. He took me and my team to school on "brand equity" and the power of it. Since then, both he and his quality team consistently produce responsive results in several aspects of marketing and branding for our businesses. Without hesitation, I wholeheartedly recommend Kerry and Resonate® to you. You can thank me later.
Kerry is an unbelievable resource. He brings an incredible amount of knowledge and experience to the table which helps me consistently achieve the expectations of my clients. He works hard to ensure my clients are satisfied which makes my job just a little easier. When it comes to branding, identity, and digital development, I call Resonate®—and you should too!
Several years ago, I was entering a period of searching for God's will in my life. I felt tugged in different directions. I love being a Pastor and believe I'm called to it, but I also have a huge passion for communications, media, and design. One of the conversations that shaped my present assignment was with Kerry Bural. Kerry went to seminary, but is passionate about church and ministry communications. While I was struggling with the need to be either a Pastor OR a communications guy, Kerry encouraged me to be open to BOTH, and I'm so thankful he did. Just a few months later, I heard from Saddleback Church and I'm now a Pastor who gets to specialize in communications. Kerry is wise and insightful. He gets to work on cool projects. He serves as Principal of the Resonate Group. He's an encourager, a good coach, and a go to specialist in the field of church and ministry communications. You need to know Kerry.
Kerry Bural’s knowledge of branding and marketing is extensive and he's been crucial in helping us with messaging, marcom design, web design, and branding. He and his team are incredibly responsive and go beyond just fulfilling requests. They are a true part of our team, helping us think through all things marketing. They’ve really helped us establish our brand equity and awareness as our business continues to grow.