Full site launch coming soon. Stay tuned!

Client Spotlight:

International
Mission Board

For more than a century, IMB has been a global leader in Christian mission. Their work among the nations represents one of the most robust missionary efforts in the 2,000 year history of Christianity. When they came to us for help with a comprehensive brand refresh, the name of the game was clarity.

the problem

Those who lack a clear identity and strategic branding ...

Decision
Fatigue

Attracting the
Wrong People

Loss of
Direction

Stylistic
Mismatch

Inability
to Adapt

Lack
of Unity

You need more than a slick logo. You need a crystal clear brand that helps you engage the people you're called to serve.

CLARITY

We’ll help you strike at the root of ambiguity and dig deep into your DNA through our clarity consultations.
You and your team will emerge with a renewed sense of alignment, ready to move in lockstep.

strategy

Having unearthed your core DNA, we help you define concrete steps to make your vision a reality in our strategy roadmap. You’ll have confidence that you’re doing the right things in the right sequence to engage the right people.

branding

To cut through the noise, your brand needs to resonate. Excellent creative work is nice, but it can leave you wondering whether it made an impact worthy of the expense.
vOn the other hand, excellent creative that flows from intense clarity and detailed strategy will engage the right people that are looking for your brand.

We started with a deep dive...

into the ethos that has made IMB what it is, and came to the surface with one organizing value that represented the blazing center of their mission: missionary presence. With this in view, we provided a visually stunning, deeply meaningful, and truly timeless brand identity, including a new brand narrative, new mantra, new logo, new brand palette, and a complete brand launch strategy.

who we are

For more than a decade we’ve helped ministries move to the next level, gain clarity, and enjoy the momentum that leads to real and lasting results.

We’re ready to do the same for you.

who we are

For more than a decade we’ve helped ministries move to the next level, gain clarity, and enjoy the momentum that leads to real and lasting results.

We’re ready to do the same for you.

How to get started with us:

Let’s talk. Grab a coffee and bring us up to speed on your ministry.

Recieve a detailed plan for how you can take your brand to the next level.

Hit the ground running with clarity, strategy, and branding.

Let’s talk. Grab a coffee and bring us up to speed on your ministry.

Recieve a detailed plan for how you can take your brand to the next level.

Hit the ground running with clarity, strategy, and branding.

Contact us

We are excited that you want to work with us. Let's make something great together.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

"We loved seeing the internal leadership rally around deeper clarity, and seeing the brand work cohesively flow out of that clarity.  Best of all, this brand is helping further advance IMB’s work to bring the Gospel to the nations."

- Justin Hunt, Brand Marketing Manager at IMB

Clarity

We spent two days with IMB’s marketing and communications team, drilling into the core DNA that has defined IMB for over a century. The fruit of that work was evident as the team latched onto the single phrase, “missionary presence,” that serves as an organizing concept for all that they seek to accomplish among the nations.

Strategy

Next we developed a strategy for the IMB's public launch, which took place at their denomination's annual convention. We mapped out a strategic roadmap in our signature way to provide clear priorities and a timeline for execution.

Branding.

IMB came to us with a legacy brand with broad name recognition. It was important to maintain their hard earned reputation of credibility and authority while setting them up to reach the next generation of missionaries and missions partners. Once we landed on the concept of “missionary presence,” the mark was soon to follow. We presented a few concepts and IMB rallied around the presence point, which opens up some great brand opportunities.

Brand Guides.

We prepared a robust brand guide (sample above) that we used to train IMB’s internal design team around the new brand. They were able to quickly assimilate to the new brand and push new brand assets forward internally.  

Social Galley

Social media can easily become stale or redundant. We provided IMB with a “social galley” that gives them a snapshot of how their brand can play out on social media over time. This helped shape the contours of the brand across many other assets as well.

Event Design and Production

In tandem with publicly launching IMB's new brand at the Southern Baptist Convention, we also developed the experience and designed assets for IMB's usual events at the SBC, from a custom designed 40'x40' booth in the exhibit hall to their annual Sending Celebration where 12,000+ believers gather together to celebrate and pray for the next wave of missionaries to be sent to the field. Our driving focus in every event we produce is to deliver a cohesive guest experience from start to finish, leaving attendees with a deeper understanding of the brand's purpose and how they personally can get involved.