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Artisan Soul

EVALUATE
EVALUATE
Clarity
Clarify
Strategy
Strategy
Creative
Creative
Consult
Consult
Coach
Coach
EVALUATE
EVALUATE
Consult
Consult
ClariFy
Clarify
StrategIZE
Strategize
CREATE
create

Artisan Soul

Client:
Artisan Soul
Release Date:
December 2018
Category:
Case Study
Details:
Details:
Release Date:
December 2018
Foundations / Assessments / Analysis

Orientation, Onboarding, Kick-off
Robust Discovery, Assessment, Evaluation
DNA Evaluation, Analysis, Reflections
Core Values Distillation, Clarity, Development
Vision Distillation, Clarity, Development
Mission Distillation, Clarity, Development
MarCom Evaluation, Analysis, Reflections
Targeting Identification, Research, Analysis
Visual Identity Evaluation
Language Identity Evaluation
Online Presence Planning, Architecture, SOW
Brand Advancement Strategy Roadmap
Comprehensive Brand Advancement Strategy
Consulting and Coaching Sessions

Design / Assets / Production

Multiple Iteration Approach
Conceptual Sketches
Visual Identity Suite
Social Media Profile Asset Development
Logo and Wordmark Development
Color Palette Development
Image Vetting and Selection
Graphic Design Ongoing Services
Illustration Design
Photography
Videography
Animated Motion Elements
Special Emphasis Elements
Generosity Campaign and Initiative Communications
Case Statement Writing and Design
Presentation Assets
Annual Reports
Launch, Relaunch, Reveal Strategies
Launch, Relaunch, Reveal Asset Development
Copy Ideation and Planning
Copywriting
Editorial Process
Editorial Proofing
Print File Preparation and Preflighting
Print Production Coordination
Website Wireframing Layout
Website Design
Website Development
Website Punchlisting
Website Google Analytics Implementation
Website eCommerce Implementation
Website Go Live
Cloud and Mobile App Development
Front End Development
eBook Strategy and Planning
Print Collateral Pagination, Layout, Design
eBook Companion Infographics
Apparel Asset Development
Swag Selection and Design
Ongoing Asset Design and Development
eMail Cultivation Creative Assets

Marketing  /  Communications / Content

Marketing Strategy Development
Cultivation Pipelines
eMail Automated Marketing
eMail Cultivation Journey Sequences
eMail Sequence Implementation
Signup Conversion Pages
List Optimization
Targeting Persona Development
Content Generation Strategies
Content Generation Development
Content Generation Execution
MarCom Individual Coaching
MarCom Team Coaching
Public Relations Coaching and Training
Leadership Coaching
Audit Social Media Channels
Social Media Strategies and Execution
Social Media Integration
Social Media Platform Optimization
Social Media Channel Amplification
Social Media Content Curation and Execution
Search Engine Optimization
Search Engine Marketing Initiatives
User Click-Through Advertising and Implementation
PPC Marketing Strategies

Environments / Experiences

Guest Experience Design and Development
Facility Environmental Design
Signature Event Ideation and Development
Conference Ideation and Development
Tradeshow and Exhibit Ideation and Development
Environmental Ideation and Development
Experience Ideation and Development
Experience Flow Layout
Experience Element Design
Project Coordination and Management
Run of Show Development
On-screen Asset Design, Production, Testing
Transaction and CTA Development
Engaging and Managing Fabrication Vendors
Substrate Selections and Recommendations
Way-finding and Directional Signage
Set and Lighting Design
Engaging and Managing Decorators, Electricians, etc.
Engaging and Managing Load-in, Setup, Strike, Load-out
Engaging and Managing Event Technical Teams

"Kerry is vital for any organization wanting to clarify their message and resonate with their audience. Kerry's experience and expertise help organizations have a competitive advantage in the changing and morphing market. We couldn't be more pleased with our experience with Kerry and The Resonate Group."
Beth Bowman
executive director
The Journey Church
"When Kerry is placed into the mix the environment gets instantly more creative and strategic. The yield of using Resonate® is measurable results. You can't afford not to hire them."
devin maddox
Trade Books Publisher
LifeWay Christian Resources (B&H Publishing Group)
"We wholeheartedly recommend The Resonate Group®. They bring their ‘A game’ and combine creativity with class."
Dr. Dan DeWitt
Director, Center for Biblical Apologetics and Public Christianity
Associate Professor of Applied Theology and Apologetics
Cedarville University
"Kerry has a lot of valuable experience and knowledge that really enriched the exhibit project our team was working on. His work with our team provided not only great advice on our current project, but also equipped us with new filters to think through in future projects. Kerry was great at listening and understanding our needs, while also pushing and challenging us to bigger and better ideas. Highly recommend if you need help bringing your project to the next level."
jenny sowers
marketing project manager
Trevecca Nazarene University
"Kerry Bural did a great job leading us through a branding process for Aspen Group. As a result of his leadership, we have refreshed our brand and launched an "Inbound Marketing" strategy. We are already experiencing significant impact from both efforts. Our trust in the marketplace is growing along with revenue and backlog. Kerry was comfortable to work with and brought real IP that shifted our thinking. A great guy who brought us great results."
Ed Bahler
Chief Executive Officer
Aspen Group / FBi Buildings
"Once The Resonate Group® entered my world, everything changed for the better. Those guys are thinkers!"
tony nolan
President / National Speaker / Author
TNT Ministries
"I have a high level of respect for Kerry and the entire team at Resonate! I hired Kerry to assist me with some critical new messaging and strategy at Generis. He not only fulfilled that objective with excellence, he also helped our leadership team map out an over-arching strategic plan for executing on our vision. Kerry brought a fresh perspective with a helpful balance of creativity and practical guidance around execution. We continue to follow the road map Kerry helped develop for us and enjoy the partnership."
Steve Caton
Chief Growth Officer
Generis
"Kerry is a design, marketing and public relations expert—humble in character, focused on details and perceptive in design. Kerry is articulate, knowledgeable and on time—a leader with class, integrity and unbeatable ethics. I recommend Kerry for any art direction, public relations, coaching or difficult marketing project. Whether online, traditional or integrating the two, Kerry is Class A for the job."
Jennifer Norene
Program Manager Contractor
Harvey Nash@Microsoft
"Kerry is a generous leader. He's one of the sharpest minds in Kingdom-building I know, but Kerry isn't satisfied with simply being brilliant. He wants to give back. He wants to invest in the next generation of leaders. Kerry believes in people and wants to make lives better for all. This is a seasoned, genuine, humble leader. God can use a guy like this! And He is!"
Ron Edmondson
Chief Executive Officer / Church Leadership Consultant
Leadership Network / Mustard Seed Ministry
"Not many can think both big-picture and think about minute details. Kerry effectively does both! His creative skills, marketing acumen, attention to detail and strategic think-outside-the-box mindset helped in achieving great success in several key projects I led in my organization. Kerry genuinely cares about helping you to succeed with excellence."
Lori McDaniel
Former Church Initiatives Leader / Global Mission Catalyst
International Mission Board (IMB)
"Kerry is the epitome of an executive who leads through passion and creative ingenuity. I had the privilege of speaking with Kerry and gaining invaluable training in marketing, promotion, networking, branding and creating DNA that represents the heart of my organization. I would highly recommend partnering with The Resonate Group®."
Colleen Batchelder
Founder and CEO / Podcast Host / Business Consultant and Motivational Speaker
LOUD Summit / LOUD Conversations
"I've known of Kerry for several years. I now KNOW Kerry as one of our "go to" partners in our business. I've been impressed with Kerry since our first day of consulting with him. He took me and my team to school on "brand equity" and the power of it. Since then, both he and his quality team consistently produce responsive results in several aspects of marketing and branding for our businesses. Without hesitation, I wholeheartedly recommend Kerry and Resonate® to you. You can thank me later."
bryan miles
ceo and founder
Belay Solutions
"Resonate® has a great ability to take a vision and quickly turn it into something tangible and functional. Their work is excellent and their solutions are simple and effective. Kerry's experience and expertise have played a huge role in the development of a ministry I will be launching this fall. I have spent the past 9 months processing and practicing the valuable insight and guidance he provided during our branding session. His input positively influenced the direction of my brand."
Jessica Wolstenholm
Editorial Director / Founder / Podcaster
JellyTelly Press / Gather and Grow / Bloomtown Faith Podcast
"Kerry Bural and the team at Resonate® are experts at helping churches clarify who they are. But they don't stop there. They will help you develop a communication strategy and take it all the way to execution. A plan is no good if it never gets implemented. Kerry understands ministry and how to ask relevant questions to take you to the next level."
Randy Ongie
Chief Operations Officer / Executive Pastor
Ministry Solutions / Mountain Lake Church

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