Orientation, Onboarding, Kick-off Robust Discovery, Assessment, Evaluation DNA Evaluation, Analysis, Reflections Core Values Distillation, Clarity, Development Vision Distillation, Clarity, Development Mission Distillation, Clarity, Development MarCom Evaluation, Analysis, Reflections Targeting Identification, Research, Analysis Visual Identity Evaluation Language Identity Evaluation Online Presence Planning, Architecture, SOW Brand Advancement Strategy Roadmap Comprehensive Brand Advancement Strategy Consulting and Coaching Sessions
Design / Assets / Production
Multiple Iteration Approach Conceptual Sketches Visual Identity Suite Social Media Profile Asset Development Logo and Wordmark Development Color Palette Development Image Vetting and Selection Graphic Design Ongoing Services Illustration Design Photography Videography Animated Motion Elements Special Emphasis Elements Generosity Campaign and Initiative Communications Case Statement Writing and Design Presentation Assets Annual Reports Launch, Relaunch, Reveal Strategies Launch, Relaunch, Reveal Asset Development Copy Ideation and Planning Copywriting Editorial Process Editorial Proofing Print File Preparation and Preflighting Print Production Coordination Website Wireframing Layout Website Design Website Development Website Punchlisting Website Google Analytics Implementation Website eCommerce Implementation Website Go Live Cloud and Mobile App Development Front End Development eBook Strategy and Planning Print Collateral Pagination, Layout, Design eBook Companion Infographics Apparel Asset Development Swag Selection and Design Ongoing Asset Design and Development eMail Cultivation Creative Assets
Marketing / Communications / Content
Marketing Strategy Development Cultivation Pipelines eMail Automated Marketing eMail Cultivation Journey Sequences eMail Sequence Implementation Signup Conversion Pages List Optimization Targeting Persona Development Content Generation Strategies Content Generation Development Content Generation Execution MarCom Individual Coaching MarCom Team Coaching Public Relations Coaching and Training Leadership Coaching Audit Social Media Channels Social Media Strategies and Execution Social Media Integration Social Media Platform Optimization Social Media Channel Amplification Social Media Content Curation and Execution Search Engine Optimization Search Engine Marketing Initiatives User Click-Through Advertising and Implementation PPC Marketing Strategies
Environments / Experiences
Guest Experience Design and Development Facility Environmental Design Signature Event Ideation and Development Conference Ideation and Development Tradeshow and Exhibit Ideation and Development Environmental Ideation and Development Experience Ideation and Development Experience Flow Layout Experience Element Design Project Coordination and Management Run of Show Development On-screen Asset Design, Production, Testing Transaction and CTA Development Engaging and Managing Fabrication Vendors Substrate Selections and Recommendations Way-finding and Directional Signage Set and Lighting Design Engaging and Managing Decorators, Electricians, etc. Engaging and Managing Load-in, Setup, Strike, Load-out Engaging and Managing Event Technical Teams
After a two-day consult time, Kerry was able to carve a niche for our school and pull our various insights to one big vision. I was impressed by his innovative approach to marketing—not your typical, traditional plan! He uses all platforms available to implement the plan. We plan to hire him for additional work in the near future.
FORMER DIRECTOR OF ADMISSIONS / Christian K - 12 School
Several years ago, I was entering a period of searching for God's will in my life. I felt tugged in different directions. I love being a Pastor and believe I'm called to it, but I also have a huge passion for communications, media, and design. One of the conversations that shaped my present assignment was with Kerry Bural. Kerry went to seminary, but is passionate about church and ministry communications. While I was struggling with the need to be either a Pastor OR a communications guy, Kerry encouraged me to be open to BOTH, and I'm so thankful he did. Just a few months later, I heard from Saddleback Church and I'm now a Pastor who gets to specialize in communications. Kerry is wise and insightful. He gets to work on cool projects. He serves as Principal of the Resonate Group. He's an encourager, a good coach, and a go to specialist in the field of church and ministry communications. You need to know Kerry.
LEAD PASTOR & CHURCH PLANTER / Grace Hills Church
Too many times in ministry Staffs have this idea that they have to be the expert in everything organizationally. There are a few areas that most ministries need an expert to help them navigate through, and one of those areas is strategic branding in the context of your DNA. As Brand Architects, Kerry and his team at Resonate navigate through the static of ministry to help you gain clarity and intentionality of every aspect of your ministry. I recommend them without reservation to help your ministry to grow and thrive.
ERIK ELY, MBA
SENIOR GENEROSITY STRATEGIST / Generis
"Kerry is vital for any organization wanting to clarify their message and resonate with their audience. Kerry's experience and expertise help organizations have a competitive advantage in the changing and morphing market. We couldn't be more pleased with our experience with Kerry and The Resonate Group®."
The Journey Church
"When Kerry is placed into the mix the environment gets instantly more creative and strategic. The yield of using Resonate® is measurable results. You can't afford not to hire them."
Trade Books Publisher
LifeWay Christian Resources (B&H Publishing Group)
"We wholeheartedly recommend The Resonate Group®. They bring their ‘A game’ and combine creativity with class."
Dr. Dan DeWitt
Director, Center for Biblical Apologetics and Public Christianity Associate Professor of Applied Theology and Apologetics
"Kerry has a lot of valuable experience and knowledge that really enriched the exhibit project our team was working on. His work with our team provided not only great advice on our current project, but also equipped us with new filters to think through in future projects. Kerry was great at listening and understanding our needs, while also pushing and challenging us to bigger and better ideas. Highly recommend if you need help bringing your project to the next level."
marketing project manager
Trevecca Nazarene University
"Kerry Bural did a great job leading us through a branding process for Aspen Group. As a result of his leadership, we have refreshed our brand and launched an "Inbound Marketing" strategy. We are already experiencing significant impact from both efforts. Our trust in the marketplace is growing along with revenue and backlog. Kerry was comfortable to work with and brought real IP that shifted our thinking. A great guy who brought us great results."
Chief Executive Officer
Aspen Group / FBi Buildings
"Once The Resonate Group® entered my world, everything changed for the better. Those guys are thinkers!"
President / National Speaker / Author
"I have a high level of respect for Kerry and the entire team at Resonate! I hired Kerry to assist me with some critical new messaging and strategy at Generis. He not only fulfilled that objective with excellence, he also helped our leadership team map out an over-arching strategic plan for executing on our vision. Kerry brought a fresh perspective with a helpful balance of creativity and practical guidance around execution. We continue to follow the road map Kerry helped develop for us and enjoy the partnership."
Chief Growth Officer
"Kerry is a design, marketing and public relations expert—humble in character, focused on details and perceptive in design. Kerry is articulate, knowledgeable and on time—a leader with class, integrity and unbeatable ethics. I recommend Kerry for any art direction, public relations, coaching or difficult marketing project. Whether online, traditional or integrating the two, Kerry is Class A for the job."
Program Manager Contractor
"Kerry is a generous leader. He's one of the sharpest minds in Kingdom-building I know, but Kerry isn't satisfied with simply being brilliant. He wants to give back. He wants to invest in the next generation of leaders. Kerry believes in people and wants to make lives better for all. This is a seasoned, genuine, humble leader. God can use a guy like this! And He is!"
Chief Executive Officer / Church Leadership Consultant
Leadership Network / Mustard Seed Ministry
"Not many can think both big-picture and think about minute details. Kerry effectively does both! His creative skills, marketing acumen, attention to detail and strategic think-outside-the-box mindset helped in achieving great success in several key projects I led in my organization. Kerry genuinely cares about helping you to succeed with excellence."
Former Church Initiatives Leader / Global Mission Catalyst
International Mission Board (IMB)
"Kerry is the epitome of an executive who leads through passion and creative ingenuity. I had the privilege of speaking with Kerry and gaining invaluable training in marketing, promotion, networking, branding and creating DNA that represents the heart of my organization. I would highly recommend partnering with The Resonate Group®."
Founder and CEO / Podcast Host / Business Consultant and Motivational Speaker
LOUD Summit / LOUD Conversations
"I've known of Kerry for several years. I now KNOW Kerry as one of our "go to" partners in our business. I've been impressed with Kerry since our first day of consulting with him. He took me and my team to school on "brand equity" and the power of it. Since then, both he and his quality team consistently produce responsive results in several aspects of marketing and branding for our businesses. Without hesitation, I wholeheartedly recommend Kerry and Resonate® to you. You can thank me later."
ceo and founder
"Resonate® has a great ability to take a vision and quickly turn it into something tangible and functional. Their work is excellent and their solutions are simple and effective. Kerry's experience and expertise have played a huge role in the development of a ministry I will be launching this fall. I have spent the past 9 months processing and practicing the valuable insight and guidance he provided during our branding session. His input positively influenced the direction of my brand."
Editorial Director / Founder / Podcaster
JellyTelly Press / Gather and Grow / Bloomtown Faith Podcast
"Kerry Bural and the team at Resonate® are experts at helping churches clarify who they are. But they don't stop there. They will help you develop a communication strategy and take it all the way to execution. A plan is no good if it never gets implemented. Kerry understands ministry and how to ask relevant questions to take you to the next level."
Chief Operations Officer / Executive Pastor
Ministry Solutions / Mountain Lake Church
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