RESONATE INTENSIVES
How Resonance Happens
You know that moment when someone just “gets it” about you and your mission, and they decide to engage with you?
We call this the Resonate Factor℠. As the Resonate Factor kicks in, the right dynamics play out and good things just happen.
When resonance happens, people want to know more about you and to engage with you. The door is now open for you to relate to them.
As you relate well to them, they are drawn in and want to join your cause, volunteer to help you, and/or support you financially.
Your influence grows. You’re happy. Your team is happy. Your key stakeholders are happy. You Resonate with more people, and extend your Gospel influence and impact.
That’s how you Resonate, and it’s that simple.
Well, actually it’s not that simple to make happen, but it is that simple to get your head around and pursue. What’s simple to understand isn’t always easy to implement. Making it happen definitely requires hustle, grind and drive—and that’s where we can help.
See it? Want it? Here’s how to Resonate.
PHASE ONE: Through our carefully developed assessment modules and video discussions, we help you discern how well you’re growing your ministry impact and resonating with those you’re trying to reach.
To jumpstart our evaluation process, we conduct our proprietary assessment modules and video calls to identify gaps in your daily communication practices, systems, processes, channels, effectiveness and resources.
We’ve carefully crafted the assessments to take thorough inventory of your current brand assets and activities, such as your identity, online presence, social media, marketing strategies, and more. We can also conduct internal and external research to gain deeper insights into who you are and how well the communities you are cultivating feel connected to you.
After the assessments and research have been conducted, we will share our findings in a written report, then discuss key takeaways in follow-up video calls.
Once we mutually understand your realities, discernment forms the backbone of our evaluation process. Evaluation leads to discussions that lead to discernment. In the discernment realm, we are able to start helping you move toward wise decisions to maximize your ministry impact.
PHASE TWO: Our consulting intensives draw from the evaluation process with a deeper dive into your organizational DNA, mission, vision, values, and targeting.
Our innovative but time-tested, experience-driven consulting—the Resonance Immersive Intensive™—is woven beautifully throughout the process. Resonate leaders will teach you how to take the next step in advancing your ministry, and apply concepts to your unique ministry realities no matter what step you’re on now.
You’ll have a high-def picture of the why, when, and how of every task, initiative, and milestone, each designed to Resonate with your audience (which, BTW, you will define with poetic precision after working with us).
And if you trust it, your ministry will Connect with your community like never before.
These connections will lead to meaningful engagement with those you are trying to reach. They’ll get it, and they’ll know that they need it. And when they reach out to you, you’ll be ready, because at The Resonate Group®, we’re about more than just getting your name out there.
We know it’s a marathon, not a sprint; you’ve got the wind of our grit and determination at your back as you implement integrative marketing strategy and tactical execution to get you to the finish line (see Strategize below).
And with that audacious hope that got you here to begin with, unstoppable growth happens. Mission accomplished. Vision becomes real.
PHASE THREE: The Clarity phase builds cohesion between the evaluation work we’ve done, and the strategy work we will do. To dial your ministry, we work together to distill your uniqueness, eradicate ambiguities and deepen the focus on your vision for the future.
It’s no surprise that you really are unique, and so is your vision and mission. You know it. Others know it. You also believe in your heart of hearts that more people need to know it—and you are right.
But, to connect more deeply and move people to action you must Resonate.
That’s why we’re all about helping you shape and build your Gospel-centered vision into a compelling, strategic and innovative brand that Resonates.
Through our proprietary clarity approach and infamous whiteboard exercises, we drill down with you and your team to wrap our brains around who you are and what you’re all about.
Think of it as “finding yourself,” but you won’t have to see your counselor for it to happen.
We help you answer questions like who are we, what do we actually do, why do we do what we do, and for whom do we do it? Even more importantly, why does it matter? We then summarize our findings with a reflections document and follow-up discussions.
Our goal is to help you eradicate ambiguities so that answers to your most important questions become crystal clear.
We also help you articulate what seems foggy in your communications in a way that both syncs with your vision, and engages meaningfully with your community.
PHASE FOUR: Through a deep level of analysis, profound clarity and clear-headed focus, we help you develop your detailed, next-level strategic branding, marketing and communications objectives and tactics.
Your roots are grounded in your newfound clarity, you’re rejuvenated and raring to GO, and that’s when we bring in the strategy—tailored communications, advancement and plans with specific timetables and goals.
To build your brand so it flourishes and draws people in on a continual basis, you will need to drive forward with intensity—or is it better labeled insanity?
We’ll help you build a production roadmap, then tap into cloud-based project tracking tools to meticulously execute the details.
Through our Resonate Strategic Brand Frameworks℠, we walk with you to infuse integrative written strategies and exceptional creativity into your workflow. We’ve stepped into your stream, learned where you currently are, and now we pour our efforts into just the right creative places.
