Branding

10 Short Ministry and Church Branding Tips

1. You are always building or eroding your brand, even if you don’t intend to do so.2. Branding is much more than a logo, tag line or website. These are merely identity assets.3. A primary goal of branding should be to initiate, cultivate, facilitate and influence conversations.

Branding

Why You Need a Brand Lab and a Wild-Eyed Mad Scientist

You’ve built your team from scratch. You’ve logged some painful hours on interviews, phone calls, and emails to bring them on board. You’ve got bright, skilled, and pedigreed individuals for sure. But, have you truly set them up for success?

Branding

Online Transparency Versus True Colors

For years I’ve been intrigued by the dynamics at play in the digital space and how those dynamics influence human interaction, consumer choice and movements. And make no mistake about it—people are heavily influenced by these dynamics, even if they are not consciously aware of such influences.

Branding

Is There a Difference Between a Logo and an Identity?

Most ministries and churches have some sort of visual element they call their “logo.” Understandably, and for good reason, these elements generate vigorous discussion, and sometimes, even tension among team members and stakeholders.

Branding

Great Marketing 101: Starbucks, Smoothies and One Great Barista

A week or so ago I was at Starbucks for a client meeting and decided to try their Vivanno Smoothie. The problem is that I’m very particular (this is very different than nit-picky). This is further complicated by a few dietary challenges.

Branding

Why You Should Kill Your Vision and Mission Statements

There is a substantive and critically important difference between vision statements, and vision itself … between mission statements, and mission itself.

Branding

Your Ministry Brand Needs Soft Power

Hard power is pretty straightforward in that it is coercive and largely based on military might and economic strength. On the other hand, soft power represents the non-coercive side of influence.

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