1. You are always building or eroding your brand, even if you don’t intend to do so.2. Branding is much more than a logo, tag line or website. These are merely identity assets.3. A primary goal of branding should be to initiate, cultivate, facilitate and influence conversations.
You’ve built your team from scratch. You’ve logged some painful hours on interviews, phone calls, and emails to bring them on board. You’ve got bright, skilled, and pedigreed individuals for sure. But, have you truly set them up for success?
For years I’ve been intrigued by the dynamics at play in the digital space and how those dynamics influence human interaction, consumer choice and movements. And make no mistake about it—people are heavily influenced by these dynamics, even if they are not consciously aware of such influences.
Most ministries and churches have some sort of visual element they call their “logo.” Understandably, and for good reason, these elements generate vigorous discussion, and sometimes, even tension among team members and stakeholders.
A week or so ago I was at Starbucks for a client meeting and decided to try their Vivanno Smoothie. The problem is that I’m very particular (this is very different than nit-picky). This is further complicated by a few dietary challenges.
There is a substantive and critically important difference between vision statements, and vision itself … between mission statements, and mission itself.