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Internal communication affects your ministry’s external impact more dramatically than you might realize. If you want what emerges on the outside to be compelling, then you should strengthen your internal communication by practicing healthy habits.
1. You are always building or eroding your brand, even if you don’t intend to do so.2. Branding is much more than a logo, tag line or website. These are merely identity assets.3. A primary goal of branding should be to initiate, cultivate, facilitate and influence conversations.
This is the first post in a series on how to add value to your brand through your website.Your website is your ministry’s new front door. Think of it as your online curb appeal.It tells people that you’re either open for business or nobody’s home.
At Resonate, there’s a method to our creative and strategic madness.And today we’re giving you an exclusive peek at a Resonate secret weapon for fostering strategic, creative, and team collaboration. Think of it as a behind-the-scenes tour of our top-secret branding, marketing and communications laboratory.
It happened . . . somehow, you lost your way. Team members have jumped ship, and you’re sailing right past your ministry goals. Despite robust vision and mission statements, your ministry seems to be floating adrift.What went wrong?
It is relatively easy to create and set trends in ministry these days. It can be as simple as starting a new program for discipleship or changing the style of worship that stretches your people.
Plenty of churches communicate well, at least in one aspect of communications. What we often lack, however, is a comprehensive and cohesive total church communications strategy.
Hard power is pretty straightforward in that it is coercive and largely based on military might and economic strength. On the other hand, soft power represents the non-coercive side of influence.
Rather than jumping aboard the sleigh full of hype, the Resonate team genuinely helps your church leadership discern where to focus your generosity efforts. One solid snowball packs a lot more punch than 10 handfuls of sludge.
Your nonprofit faces unique challenges when it comes to raising funds. Not to incite rivalry … but churches have built-in weekly gatherings and a tithe mandated by Scripture (okay, maybe some friendly competition is in good fun!).
There are days (Don’t count them. Instant downer.) when it feels like your life revolves around meetings. And let’s be real. Years back, your family asked you why you wanted to go into this, you didn’t say “because business meetings just...complete me.”